Using "start" with parameters gives error "invalid switch"

Quite often our customers will want to use “start” in a batch file to start the PaperCut User Client or perhaps perform an Automated & Silent PaperCut Secondary Server installation. If the path to your file includes a space you will need to enclose it in quotes such as: start “C:\Path To Installer\pcng-setup-12.1.16778.exe” However, if you wish to pass parameters to the setup file, you may try this first time: start “C:\Path To Installer\pcng-setup-12.1.16778.exe” /type=secondary_print /silent Which returns the error "Invalid switch - "/type=secondary_print". This can be resolved by adding an additional parameter specifically for start, namely a “title”. start “PaperCut” “C:\Path To Installer\pcng-setup-12.1.16778.exe” /type=secondary_print /silent